On June 8, 2026, the Ministry of Culture and Tourism and the Ministry of Ecology and Environment jointly launched a pilot program for the “Green Low-Carbon Certification” of cultural and tourism service exports. The first batch includes 32 entities, covering a wide range of categories such as scenic area operators, local ground service agencies, and study tour institutions, among which Henan Lelv Travel Agency Co., Ltd. has been selected. For scenic areas, local ground service providers, study tour institutions, and related procurement and delivery links on the cultural and tourism service export chain, the significance of this move lies not only in the addition of a new certification itself, but also in the fact that low-carbon requirements have begun to be incorporated into the qualification standards and international market access system for service exports.

Scope and Rules of the Pilot Program Clarified

The confirmed information shows that this pilot program was jointly launched by the Ministry of Culture and Tourism and the Ministry of Ecology and Environment, with June 8, 2026 as the launch date. The first batch comprises 32 certified entities, including scenic area operators, local ground service agencies, and study tour institutions, with Henan Lelv Travel Agency Co., Ltd. among them.

The certification requirements cover 8 indicators, including carbon footprint accounting, low-carbon transportation scheduling, paperless services, and local sustainable procurement. For enterprises that obtain certification, the currently confirmed support measures include priority recommendations for overseas government procurement and the qualification for the green channel backup list of RCEP member countries.

The Impact Extends Beyond the Certified Enterprises Themselves

Local ground service and reception providers facing outbound service delivery

From an industry perspective, local ground service companies and reception service providers may feel the changes most directly. This is because the certification indicators have already touched links such as transportation scheduling, service documentation, and procurement organization in actual delivery processes. For such entities, what needs attention going forward is not only whether they apply for certification, but also whether existing reception processes can support carbon footprint accounting and low-carbon expression.

Matching capability requirements for scenic areas and study tour institutions are rising

Scenic area operators and study tour institutions will also be affected, because their service content is often linked to transportation arrangements, on-site operations, material usage, and cooperative procurement. Observed from this perspective, it means that when scenic areas and study tour institutions undertake internationalized or export-oriented cultural and tourism services, they may need to present paperless services, local sustainable procurement, and other execution capabilities more clearly.

Supply chain and procurement coordination are beginning to be taken into account

For suppliers providing transportation, materials, event support, and local supporting services, the impact is relatively indirect, but by no means marginal. Since the certification indicators already include requirements such as local sustainable procurement, service providers, when selected by clients, may need to provide more complete qualification documents, process explanations, or supporting materials to meet the delivery requirements of the upstream certification entity.

The interface with international procurement may change

For procurement parties, the clearly defined “priority recommendation for overseas government procurement” and “green channel backup qualification for RCEP member countries” mean that low-carbon capabilities are gradually becoming an identification condition in some procurement and market-entry scenarios. From an analytical point of view, this change is more like a signal at the level of procurement preference and backup efficiency, and is worth continued monitoring by relevant market participants.

What Enterprises Should Focus on Right Now

First distinguish between “selected for the pilot” and “continuously meeting the standards”

Enterprises should first note that participation in the pilot and selection in the first batch do not mean that all business processes have already been institutionalized over the long term. What is more worthy of attention now is how the 8 corresponding certification indicators are continuously recorded, audited, and presented in daily operations, as this directly affects the operability of subsequent business implementation.

Turn low-carbon requirements into executable processes

Based on the information disclosed, carbon footprint accounting, low-carbon transportation scheduling, paperless services, and local sustainable procurement are not just slogans; they will become requirements embedded in specific service processes. Relevant enterprises need to focus on whether their own transportation arrangements, document circulation, procurement choices, and customer delivery explanations have executable support.

Prepare suppliers and documentary materials in advance

If an enterprise plans to participate in similar certifications or serve the same type of clients, in practical terms it needs to pay attention to the completeness of supplier coordination and documentary materials. Especially in the procurement, delivery, backup, and customer communication links, materials that can prove the compliance of low-carbon arrangements and procurement may become an important basis for business advancement.

Continue to track subsequent rule statements

From an observational point of view, what needs to be avoided most in the pilot stage is equating policy signals directly with market results. Enterprises should continue to watch for further clarification in subsequent official statements and implementation details, as well as whether the use of relevant qualifications in actual overseas procurement, backup, or cooperation negotiations becomes more refined.

This looks more like a clearly defined export service signal

The following content is analytical. The information released in this pilot program is not only a new certification added for the cultural and tourism industry, but also a sign that service exports are pushing “green low-carbon” from a policy advocacy expression toward qualification, process, and external coordination. Especially under the confirmed preferential recommendation after certification and the already clarified backup qualification, low-carbon capability is beginning to connect more directly with international business opportunities.

At the same time, however, this piece of information is currently more suitable to be understood as a clear policy and market signal rather than a fully formed result. This is because the known information has clarified the pilot, the first batch of selected entities, the direction of indicators, and some support measures, but how different types of institutions will perform stably in business still needs follow-up observation.

Changes in industry focus as seen from the pilot list

Taken together, the value of this development lies in the fact that it has concretized the low-carbon requirements in cultural and tourism service exports into links such as reception, transportation, procurement, and service presentation, while also placing scenic areas, local ground service providers, study tour institutions, and their supporting suppliers under new coordination requirements. For the industry, it is more appropriate at present to regard it as a long-term signal with continuous tracking value: the direction has already been set, but the landing effect, coverage, and business impact still need to be judged in conjunction with subsequent implementation.

Basis of this article and direction for subsequent verification

This article was generated based on the information title, event time, and event summary provided by the user. The information used includes the pilot launch date, the jointly initiated departments, the scope of the first batch of 32 entities, the inclusion of Henan Lelv Travel Agency Co., Ltd., the disclosed content of the 8 indicators, and the priority recommendations and backup qualifications available to certified enterprises.

For such information, it is usually still necessary to continuously verify it against official announcements, company announcements, industry association information, authoritative media reports, and relevant standard documents. Since the input did not provide a specific official source link, this article cannot supplement a corresponding link; follow-up attention should still focus on the pilot rules, implementation channels, and the application progress of related qualifications in actual business.