According to a report by China Tourism News on October 23, 2026, the General Office of the Liaoning Provincial Government recently issued the Liaoning Province 15th Five-Year Plan for the Integrated Development of Culture and Tourism. The Plan states that by 2030, Liaoning will have made greater progress in becoming a strong province in culture and tourism, and will strive to become a well-known tourist destination in China and abroad. It also calls for accelerating the development of new business formats and scenarios, including the development of high-quality ice and snow tourism destinations.

What makes this plan noteworthy is that it links the overall goals for integrating culture and tourism with specific development priorities such as ice and snow tourism. Becoming a well-known tourist destination means that progress must be reflected in how visitors perceive the destination and in their actual experiences. The development of high-quality ice and snow tourism destinations offers a concrete perspective from which to consider how this goal may be achieved.

For relevant businesses, the plan’s direction may first affect the design of tourism products and the coordination of services. Organizing cultural content, itineraries, and supporting services around ice and snow experiences is one area of business to watch. If subsequent development helps these elements work together effectively, it could create more tangible consumption scenarios for integrating culture and tourism. However, the development directions set out in the plan do not mean that projects have already been implemented, nor do they support conclusions about growth in visitor numbers or operating revenue.

What is clear at present is that Liaoning has included the development of high-quality ice and snow tourism destinations in its direction for the integrated development of culture and tourism. Going forward, it will be worth watching how the relevant plans are translated into specific development measures, and whether tourism products, cultural experiences, and service quality improve in tandem. These developments will help show how the plan’s goals are gradually translated into visitor experiences.