According to a statement from the Hebei Provincial Department of Culture and Tourism on October 26, the Qinhuangdao autumn and winter tourism and inbound tourism promotion event was held in Shanghai on October 21, 2026. Representatives from the tourism associations of both cities, more than 70 leading travel agencies and cultural and tourism businesses, and the media attended. They discussed expanding the autumn and winter and inbound tourism markets, with the aim of encouraging two-way visitor flows and industry cooperation.

The event focused on both autumn and winter tourism and inbound tourism, reflecting Qinhuangdao’s intention to expand its channels across specific seasons and different source markets. The participation of travel agencies and cultural and tourism businesses created an opportunity to connect the destination’s tourism resources with sales channels. Whether this leads to actual business will depend on whether the relevant resources can be developed into tourism products that are suitable for sale through these channels and easy for visitors to choose.

In terms of business follow-up, the event’s impact may first be seen in travel agencies’ product selection, itinerary planning, and partnership discussions. Autumn and winter tourism products need to address seasonal travel demand, while inbound tourism products involve organizing itineraries and coordinating services for overseas visitors. Promoting both markets at the same event can facilitate concentrated discussions with sales channels, but the product design and reception arrangements for each market still need to be worked out in detail.

At this stage, the event supports the conclusion that Qinhuangdao is strengthening market connections for autumn and winter tourism and inbound tourism through its promotion efforts in Shanghai. Encouraging two-way visitor flows and industry cooperation were objectives of the event; actual results will need to be assessed based on subsequent partnership arrangements, product launches, and visitor conversion. For tourism operators, what is more worth monitoring than the number of attendees is whether the discussions lead to marketable itineraries and ongoing visitor referral partnerships.