Starting in late October 2026, ski resorts in many parts of the country began opening one after another, marking the start of the 2026–2027 ski season. Ski enthusiasts began planning their snow trips, inquiries and bookings for “ice and snow +” products picked up, and snow sports became an important driver of winter tourism.

The close timing between resort openings and trip planning is a development worth noting. For travelers planning to ski, resort openings give their itineraries a more concrete destination. For tourism operators, the rise in inquiries and bookings means they need to pay attention to how travelers turn their interest in skiing into actual trips.

The interest in “ice and snow +” products also suggests that related demand may extend to arrangements beyond skiing. If travelers plan multi-day trips around skiing, the coordination of accommodation, transportation, and other activities may influence their choice of products. Whether this demand can provide sustained momentum will depend on travelers’ eventual choice of travel arrangements, length of stay, and actual bookings of complementary products.

The current increase in inquiries and bookings reflects travel interest at the start of the ski season, but is not yet sufficient to draw conclusions about visitor numbers or business performance for the season as a whole. As ski resorts across the country continue to open, what will be worth watching is whether bookings translate into actual visits and whether complementary spending associated with snow sports can be sustained.